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Packaging & Pricing 101

We’ve established that the mindset behind charging by the hour is a mindset that will never allow you to scale. This mindset must be broken if you are going to build a successful business that pays you in predictable ways. Instead of charging by the hour, you must...

Stop Charging Hourly

Nearly every thriving business enhances its profitability through strategic packaging. This approach is straightforward: combine complementary products or services into a single offering sold at a unified price. Consider how fast food joints bundle a burger, fries,...