We’ve been teaching people in creative professions how to get paid more than they ever thought possible for over twenty five years.
Really.
how we can help
Highly Skilled? Paid Too Little?
Too often, people in the creative fields (designers, actors, artists, writers, teachers, coaches, etc.) go about trying to make more money by focusing on doing more of the things they know. They try to make themselves more employable by improving their skills, or by engaging in networking methods that don’t produce the kinds of results they want, or by taking on more and more gigs that don’t pay the kind of money they really need. They end up burnt out, overworked, and financially strained. Sometimes they even begin to resent the very creative endeavors that they were passionate about in the first place.
We have found that most creatives can fix these problems easily, find themselves making real money, and more importantly, they can begin to really enjoy their creative pursuits in a way they never imagined. How? By applying basic business skills that they never learned to their trade.
how we can help
Minding Your Business
Most creatives didn’t spend years in business school, and so they simply don’t know the basic techniques that would allow them to produce the kind of income they would really like to have. They don’t know how to research and pick a target, they don’t know how to package and price, they don’t know how to create effective marketing funnels, and they usually hate doing sales. We have found that few creatives know how to have a sales conversation, and that they dramatically undersell themselves in negotiations.
We teach all these skills and more. Spend just a little bit of time with us, and you’ll find yourself pricing yourself much higher and getting what you ask for. You’ll find yourself with more leads, and you’ll know how to close them. You’ll find yourself more efficient and more effective, and spending more time doing what you do best and care about most.
who we serve
At Our Core…
But in addition to these, we also have a number of clients who are not necessarily in creative professions that have come to us to learn the basics of building a business, because they skills we teach are so readily applied to any business venture, and because we help people develop business models that really work. So while most of our clients are creatives at heart, we also provide business coaching to entrepreneurs in with any skill set.
zero in
Pick a Target
We have found that one of the mistakes creatives make most often is to try to serve everyone. They are so glad to get paid for what they do that they take every gig, they book every client, and they jump through every hoop (often for too low a rate.)
One of the things we teach people to do is to define their target, to figure out who it is they can serve best, find out where their core competencies really lie, and go after that target, ignoring the rest. It is only when people put their energy into their most desired target and start letting the other, less-important objectives go, that they start to really succeed.
adding it up
Packaging and Pricing
We help you arrive at the right price point by assessing the services you offer, and reverse engineering from your ultimate financial goals and developing ways to package your skills in a way that allows you to create offers that can earn you significantly more than you’ve earned in the past. Plus, we teach you how you can present your services in a way that allows you to ask for more money than you’ve probably ever asked for before, and to get paid upfront, creating cashflow for you.
marketing
Creating a Funnel
We teach you how to create a marketing funnel that will allow you to engage with cold leads, bring them into your orbit, and offer them various levels of products or services at differing price points (including your premium, high-ticket offer.) Many of our clients who use our system are able to service only their ideal clients, who happily pay a premium price for the product or service they are purchasing.
We take the mystery out of marketing, and show you how to create entry level services that put you in touch with lots of leads for you to choose from.
closing
Having a Sales Conversation
Are you comfortable asking someone for ten thousand, twenty thousand, or more for a program or service you offer? Do you know how to have a sales conversation that will close leads into high paying contracts that get you paid upfront for more than you ever imagined earning?
The one thing that can change everything for you, that can transform your business and your life, is to master the art of the sales conversation, a conversation that will reliably convert the right leads into lucrative contracts that will pay you what you are really worth, and allow you to be paid more for your time than you ever imagined.
