Nearly every thriving business enhances its profitability through strategic packaging. This approach is straightforward: combine complementary products or services into a single offering sold at a unified price. Consider how fast food joints bundle a burger, fries, and drink at a cost lower than purchasing each item separately, or how cable providers bundle channels into packages. These bundles appear to be great deals, but in reality, they’re a clever strategy for companies to boost their profits by selling items that are relatively inexpensive for them to produce.

As a creative individual, you likely have an array of offerings that could be bundled together, allowing you to elevate your pricing while simultaneously providing greater value to your clients without incurring additional costs.

Smart packaging creates a win-win scenario. If you’re not leveraging it within your business, you might be exerting too much effort for minimal return and not fully meeting your clients’ needs for transformation.

One of the initial things our business coaches take with freelancers is to shift their mindset towards package creation. This move can dramatically increase their earnings, transitioning from hourly rates to selling service packages priced at $10,000, $20,000, or even $30,000 annually. This strategy not only ensures a deposit upfront (improving cash flow) but also establishes regular, predictable income streams that far exceed what they could earn on an hourly basis.

This methodology represents a significant departure from the traditional freelance mentality, which often limits their income potential. By encouraging our clients to move away from hourly sales and towards packaged offerings, they begin to unlock significantly higher earnings.